Minase is a Japanese watch manufacturer based in Akita Prefecture. Producing less than 500 timepieces a year, Minase’s philosophy is to make unique Japanese made watches that pay tribute to the culture and traditions of Japan. Minase watches are fitted with Swiss mechanical movements.

When it was founded in 2005, Minase hired people from the region and trained them following the principle of Monozukuri: learning by doing. The workforce became experts in fine craftsmanship. Every day, they produce highly qualitative watches that embody the values, traditions and typical crafts of Japan. Buy your Japanese watch online on our official webshop.

COLLECTIONS

Buy your Japanese Watch online

minase horizon rubber watch black dial

Horizon Rubber

CHF 4'250.00
Minase Divido Steel watch with blue dial on stainless steel braceletMinase watch divido blue dial steel bracelet

Divido Steel

CHF 5'650.00
minase watch 7 windows stainless steel and blue dial

7 Windows Steel

CHF 5'650.00
Minase urushi gold watch by hakose komon

Windows Hakose Rose Gold

CHF 33'570.00

“SALLAZ” FINISHING FOR A JAPANESE MADE WATCH

Minase belongs to the handful of watch brands employing the Sallaz polishing technique, also known as Zaratsu. This typically handmade Japanese technique of finishing is used to give steel parts a perfectly smooth surface. Sallaz was a Swiss-German polishing machine maker who supplied equipment to Japanese case maker Hayashi Seiki Seizo, which pioneered the technique in Japan. Polishing a single Divido on steel bracelet takes up to 479 processes and more than 15 hours.

Unique Japanese made Watches

Before being called MINASE in honor of the factory’s location, Kyowa’s first timepieces beared the label HiZ, a conjunction of the Japanese words « Hizu » (exceptional) and « Hi Izuru Kuni » (land of the rising sun). HiZ is now rather seen as a label that certifies watches :

  • Have been polished with the rare Sallaz technique
  • Bear Minase’s patented Case in Case structure (inspired from 3D puzzle)
  • Are built following the MORE concept (Minase Original Rebuild Equation)

CASE IN CASE CONSTRUCTION

The case in case construction is unique to Minase watches. It was inspired by Japanese 3D puzzles. There is no dial built in the traditional sense ; The mechanical movement is enclosed between a plate and a top container (which acts as the dial) on which the index ring is fitted. This whole inner box looks like a floating structure screwed at the four corners inside each case.

MONOZUKURI HANDMADE JAPANESE WATCHES

Minase is not like any other Japanese wristwatch brands. Its philosophy embodies the Japanese principle of “Monozukuri”: manufacturing things by hand. It stands for technological excellence, know-how and spirit of Japan’s manufacturing practices.

Monozukuri is a philosophy: Minase Japanese watchmakers show a sincere attitude towards production, pride and dedication at the work. It is the continuous research for innovation, improvement and perfection for Japanese handmade watches.

MORE CONCEPT

“Minase Original Rebuild Equation” patented structure was developed in order to be able to make watches that can be treasured for more than 100 years. This special design allows Minase watchmakers to assemble and disassemble exterior parts of the watch, such as the case and bracelet, as many times as they need to refit or repair the watch.

Minase Owners Said…

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      Minase Watches International
      Minase Watches International
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      Based on 3 reviews
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      Luigi [II] PretiLuigi [II] Preti
      01:25 25 Sep 23
      A stunning product that deserves the attention of those who are looking for unique, high-quality, and accurate timepieces. Here, art and technique are marvellously blended together. Moreover,  everything comes with outstanding customer care, for which I would like to say thanks.
      Neil StrangeNeil Strange
      14:23 08 Sep 23
      During my holiday in Japan, I had the pleasure of purchasing a Minase Horizon watch from NAKAOKA in Hiroshima. Their sales service was both attentive and exceptional.Upon returning home to the UK, I had the watch strap adjusted locally. However, the local jeweller encountered difficulties achieving the perfect fit. Determined to address the issue, I reached out to Minase. To my surprise and delight, they promptly arranged for the watch to be sent to HD Developments in Switzerland, where it was assembled perfectly and sent back to me, all at their own expense.I then had the watch examined by a high-end watch jeweller in the UK, who had never seen a Minase watch before. He was thoroughly impressed by the top-notch quality of both the watch and its strap.I can't speak highly enough of Minase's exceptional sales and after-sales service. They've gone above and beyond to ensure my satisfaction, even in a location where Minase watches are not readily available. Their dedication to quality and customer satisfaction knows no boundaries. If you're in search of a high-quality timepiece and outstanding customer support, Minase is the brand to trust.
      Fabian KoppFabian Kopp
      14:40 10 Oct 22
      Good value for money and friendly staff.
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