Minase is a Japanese watch manufacturer from Akita Prefecture who produces less than 500 timepieces a year. The brand’s philosophy is to make unique Japanese made watches that pay tribute to the culture and traditions of Japan.
Minase watches are fitted with Swiss mechanical movements. When it was founded in 2005, Minase hired people from the region and trained them following the principle of Monozukuri: learning by doing. The workforce became experts in fine craftsmanship. Every day, they produce highly qualitative watches that embody the values, traditions and typical crafts of Japan. Buy your Japanese watch online on our official webshop.
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“SALLAZ” FINISHING FOR A JAPANESE MADE WATCH
Minase belongs to the handful of watch brands employing the Sallaz polishing technique, also known as Zaratsu. This typically handmade Japanese technique of finishing is used to give steel parts a perfectly smooth surface. Sallaz was a Swiss-German polishing machine maker who supplied equipment to Japanese case maker Hayashi Seiki Seizo, which pioneered the technique in Japan. Polishing a single Divido on steel bracelet takes up to 479 processes and more than 15 hours.
Unique Japanese made Watches
Minase watches all bear the label HiZ, a conjunction of the Japanese words « Hizu » (exceptional) and « Hi Izuru Kuni » (land of the rising sun). HiZ certifies that the watches were produced with :
1. Sallaz finishing technique
2. Minase’s patented Case in Case structure
3. MORE concept (Minase Original Rebuild Equation)
CASE IN CASE CONSTRUCTION
The case in case construction is unique to Minase watches. It was inspired by Japanese 3D puzzles. There is no dial built in the traditional sense ; The mechanical movement is enclosed between a plate and a top container (which acts as the dial) on which the index ring is fitted. This whole inner box looks like a floating structure screwed at the four corners inside each case.
Monozukuri Philosophy
Minase isn’t like any other Japanese wristwatch brands. Its philosophy embodies the Japanese principle of “Monozukuri”: manufacturing things by hand. It stands for technological excellence, know-how and spirit of Japan’s manufacturing practices. Monozukuri is a philosophy: Minase Japanese watchmakers show a sincere attitude towards production, pride and dedication at the work. It is the continuous research for innovation, improvement and perfection for Japanese handmade watches.
MORE CONCEPT
“Minase Original Rebuild Equation” patented structure was developed in order to be able to make watches that can be treasured for more than 100 years. This special design allows Minase watchmakers to assemble and disassemble exterior parts of the watch, such as the case and bracelet, as many times as they need to refit or repair the watch.
Minase Owners Said…
The unpacking was a beautiful experience, something that I have not experienced before like this. More than any other watch before (Japanese or Swiss, and there I include GS and even Patek), the untying of the Furoshiki and unraveling the light but beautiful Kiri wood box is a unique experience that makes the new owner bond with the watch and with the brand! I can now vouch for this! The watch itself is beyond expectations. A true beauty and a great testimonial of the proud and wonderful people at Minase.
I absolutely love every detail of the watch. It’s unique and wonderful. The pictures can’t do it justice. It has to be seen in three dimensions to be fully appreciated! Thank you for your help and service in getting it to me; it’s been a great experience.
it’s here and I can’t tell you how excited and happy I am starting from the unpacking. The packaging and its presentation are uniquely Japanese. The case is immaculately crafted and polished, and the dial is beautifully designed with a well-balanced look of serenity and class. It’s truly an exquisite piece of traditionally renowned Japanese art and creation. Additionally, the well-constructed leather strap with attractive butterfly clasp nicely compliments the timepiece. And last but certainly not least, the movement is flawless and mesmerizing to observe. This is truly a piece of horologic art that is to be treasured for 100 of years to come as suggested.
Get in touch
For any question regarding Minase watches, do not hesitate to contact us, we’ll answer you as fast as possible.
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Watches are of special quality. It's also nice that a handwritten letter is included, rare in the digital age, but also appropriate for a beautiful watch, thank you very much.
A stunning product that deserves the attention of those who are looking for unique, high-quality, and accurate timepieces. Here, art and technique are marvellously blended together. Moreover, everything comes with outstanding customer care, for which I would like to say thanks.
