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10 Reasons to buy a Minase Watch

Years ago, watches were essential tools. Everybody used them because they were the only way [...]

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Minase Official Webshop

Minase watches are exclusively produced in Japan and distributed through Minase International office which is [...]

Minase History – From toolmaker to watchmaker

Kyowa Co., Ltd MINASE went from toolmaker to watchmaker. It is a brand of Kyowa [...]

MORE (Minase Original Rebuilding Equation) Concept

Minase’s goal is to make watches that can be treasured for more than a hundred [...]

Minase Case in Case construction

Case in case is one of the greatest characteristics of the Minase watches, and a [...]

5 Windows Masterpiece – Gold engraved case

If you are a fan of gold watches, then you are at the right place [...]

How did Minase emerge from Japan ?

Years ago, watches were essential tools. Everybody used them because they were the only way [...]

Blue Urushi Silver Maki-e Dial for DIVIDO

Minase’s latest addition to the Divido collection pays tribute to Japan’s finest traditional crafts. Following [...]

Minase Wooden Boxes

Minase boxes are made of Paulownia wood, called Kiri in Japan. This beautiful purple-ish tree [...]

Press Releases

Divido Blood Orange Limited Edition

Minase Divido Blood Orange was inspired by the famous fruit that flourishes across the Mediterranean [...]

Minase upgrades flagship collection Divido

DIVIDO is the only round model in Minase collection and very appreciated for its peculiar [...]

Divido Coffee Arabica Limited Edition

Inspired by the famous Arabic Coffee Bean and combining the heritage of Japanese artistry and [...]

Minase launches new 7 Windows Collection

Minase is launching the 7 Windows collection. A beguiling new design featuring more sapphire and [...]

Urushi Silver Makie Dials for DIVIDO

Minase’s latest addition to the Divido collection pays tribute to Japan’s finest traditional crafts. Following [...]

About watches

The Best Luxury Watches

What are the best luxury watches is a tricky question. The watch is much more than [...]