Minase watches are exclusively produced in Japan and distributed through Minase International office which is based in Switzerland. You benefit from several advantages if you purchase your Minase watch from the official Webshop. Free sizing of your bracelet At checkout, just after entering your shipping address, there is a box in which you can indicate […]
Kyowa Co., Ltd MINASE went from toolmaker to watchmaker. It is a brand of Kyowa Co., Ltd., a cutting tool manufacturer founded in 1963. The company first handled precision drills for metal machining and its expertise in drill manufacturing and metal cutting quickly caught the attention of watch manufacturers worldwide. A Japanese Manufacture Kyowa then […]
Minase Divido Blood Orange was inspired by the famous fruit that flourishes across the Mediterranean region. It combines the heritage of Japanese artistry and craftsmanship. This exclusive 10 pieces limited edition is the second collaboration between Minase and 10tenLabs®, Minase’s official distributor and retailer for the Middle East region. Minase Divido as a basis Divido […]
DIVIDO is the only round model in Minase collection and very appreciated for its peculiar yet beguiling appearance and the high level of craftsmanship it displays. Divido 2.0 is now a little thinner and fitted with a completely new movement with a new Swiss made movement based upon ETA 2892 ébauches and entirely customized for […]
Minase’s goal is to make watches that can be treasured for more than a hundred years … This is why they created and patented the MORE (Minase Original Rebuilding Equation) structure. The MORE structure, inspired by Japanese traditional wooden puzzles, allows all external parts to be assembled and disassembled like a wooden puzzle. Therefore, every […]
Case in case is one of the greatest characteristics of the Minase watches, and a construction unique to the brand. Indeed, there is no traditional dial built in Minase watches ; The movement is covered by a container – the dial-plate on the top of it – on top of which the index ring is […]
Inspired by the famous Arabic Coffee Bean and combining the heritage of Japanese artistry and craftsmanship, Minase and 10tenLabs® present the Divido Coffea Arabica Edition. This exclusive 10 pieces limited edition celebrates the partnership between Minase and 10tenLabs®, new official distributor and retailer for the Middle East region. Minase Divido as a basis Since its […]
Minase is launching the 7 Windows collection. A beguiling new design featuring more sapphire and less steel allowing daylight to illuminate the inside of this handcrafted watch. Based on the original 5 Windows model, Minase went deeper and updated the design by adding on 2 more crystals at 12 and 6 o’clock. Minase’s vision of […]
If you are a fan of gold watches, then you are at the right place ! Minase’s Masterpiece series is based on the 5 Windows model and showcases some of the best crafts of Japan. One of those is gold engraving by our master craftsman Kenji Kanagawa; every watch is a golden piece of art. […]
Years ago, watches were essential tools. Everybody used them because they were the only way to keep track of time (ok, there was the sun also but it is less accurate… Anyway !). Today, the reasons we wear a watch have significantly changed. We all have phones and watches aren’t crucial to stay on time anymore. We wear them for emotional reasons rather than practical ones.