Category Archives: Press Release

Divido Blood Orange Limited Edition

Minase watch divido blood orange limited edition

Minase Divido Blood Orange was inspired by the famous fruit that flourishes across the Mediterranean region. It combines the heritage of Japanese artistry and craftsmanship. This exclusive 10 pieces limited edition is the second collaboration between Minase and 10tenLabs®, Minase’s official distributor and retailer for the Middle East region.  Minase Divido as a basis Divido […]

Minase upgrades flagship collection Divido

Minase watch Divido 2.0 in stainless steel

DIVIDO is the only round model in Minase collection and very appreciated for its peculiar yet beguiling appearance and the high level of craftsmanship it displays. Divido 2.0 is now a little thinner and fitted with a completely new movement with a new Swiss made movement based upon ETA 2892 ébauches and entirely customized for […]

Divido Coffee Arabica Limited Edition

Minase watch divide coffea limited edition

Inspired by the famous Arabic Coffee Bean and combining the heritage of Japanese artistry and craftsmanship, Minase and 10tenLabs® present the Divido Coffea Arabica Edition. This exclusive 10 pieces limited edition celebrates the partnership between Minase and 10tenLabs®, new official distributor and retailer for the Middle East region.  Minase Divido as a basis Since its […]

Urushi Silver Makie Dials for DIVIDO

divide with red blue and green urushi makie dials

Minase’s latest addition to the Divido collection pays tribute to Japan’s finest traditional crafts. Following the success of the blue hand-lackered embossed copper dial of the standard series, Minase is launching a special, artisanal version!  This latest offering features blue, red and green Urushi silver maki-e dials. Handcrafted in the Kyoto studio of Megumi Shimamoto, […]