Author Archives: kellyhenriksen

10 Reasons to buy a Minase Watch

Years ago, watches were essential tools. Everybody used them because they were the only way to keep track of time (ok, there was the sun also but it is less accurate… Anyway !). Today, the reasons we wear a watch have significantly changed. We all have phones and watches aren’t crucial to stay on time anymore. We wear them for emotional reasons rather than practical ones.

Minase History – From toolmaker to watchmaker

Minase press drill over a 7 windows case with sallaz polish

Kyowa Co., Ltd MINASE went from toolmaker to watchmaker. It is a brand of Kyowa Co., Ltd., a cutting tool manufacturer founded in 1963. The company first handled precision drills for metal machining and its expertise in drill manufacturing and metal cutting quickly caught the attention of watch manufacturers worldwide. A Japanese Manufacture Kyowa then […]

Divido Blood Orange Limited Edition

Minase watch divido blood orange limited edition

Minase Divido Blood Orange was inspired by the famous fruit that flourishes across the Mediterranean region. It combines the heritage of Japanese artistry and craftsmanship. This exclusive 10 pieces limited edition is the second collaboration between Minase and 10tenLabs®, Minase’s official distributor and retailer for the Middle East region.  Minase Divido as a basis Divido […]

Minase upgrades flagship collection Divido

Minase watch Divido 2.0 in stainless steel

DIVIDO is the only round model in Minase collection and very appreciated for its peculiar yet beguiling appearance and the high level of craftsmanship it displays. Divido 2.0 is now a little thinner and fitted with a completely new movement with a new Swiss made movement based upon ETA 2892 ébauches and entirely customized for […]