Minase’s goal is to make watches that can be treasured for more than a hundred years … This is why they created and patented the MORE (Minase Original Rebuilding Equation) structure. The MORE structure, inspired by Japanese traditional wooden puzzles, allows all external parts to be assembled and disassembled like a wooden puzzle. Therefore, every […]
Case in case is one of the greatest characteristics of the Minase watches, and a construction unique to the brand. Indeed, there is no traditional dial built in Minase watches ; The movement is covered by a container – the dial-plate on the top of it – on top of which the index ring is […]
Inspired by the famous Arabic Coffee Bean and combining the heritage of Japanese artistry and craftsmanship, Minase and 10tenLabs® present the Divido Coffea Arabica Edition. This exclusive 10 pieces limited edition celebrates the partnership between Minase and 10tenLabs®, new official distributor and retailer for the Middle East region. Minase Divido as a basis Since its […]
Minase is launching the 7 Windows collection. A beguiling new design featuring more sapphire and less steel allowing daylight to illuminate the inside of this handcrafted watch. Based on the original 5 Windows model, Minase went deeper and updated the design by adding on 2 more crystals at 12 and 6 o’clock. Minase’s vision of […]
If you are a fan of gold watches, then you are at the right place ! Minase’s Masterpiece series is based on the 5 Windows model and showcases some of the best crafts of Japan. One of those is gold engraving by our master craftsman Kenji Kanagawa; every watch is a golden piece of art. […]
Years ago, watches were essential tools. Everybody used them because they were the only way to keep track of time (ok, there was the sun also but it is less accurate… Anyway !). Today, the reasons we wear a watch have significantly changed. We all have phones and watches aren’t crucial to stay on time anymore. We wear them for emotional reasons rather than practical ones.
Minase’s latest addition to the Divido collection pays tribute to Japan’s finest traditional crafts. Following the success of the blue hand-lackered embossed copper dial of the standard series, Minase is launching a special, artisanal version! This latest offering features a deep blue Urushi silver maki-e dial. Handcrafted in the Kyoto studio of Megumi Shimamoto, a […]
Minase’s latest addition to the Divido collection pays tribute to Japan’s finest traditional crafts. Following the success of the blue hand-lackered embossed copper dial of the standard series, Minase is launching a special, artisanal version! This latest offering features blue, red and green Urushi silver maki-e dials. Handcrafted in the Kyoto studio of Megumi Shimamoto, […]
Minase boxes are made of Paulownia wood, called Kiri in Japan. This beautiful purple-ish tree is highly appreciated in Asia for its clear, strong wood. Kiri wood for Minase boxes Minase watches are packed in a kiri wood box. Kiri wood is strong and resistant yet light and elegant and also symbolizes pride and success. […]
Minase offers to size your metal bracelet to your wrist’s size at no cost. Hence we thought it might be useful to write a small guide about how to properly measure your wrist’s size. Print out this page onto an A4 piece of paper, ensuring that you do not have “Fit to page/Page scaling” selected. […]