Years ago, watches were essential tools. Everybody used them because they were the only way to keep track of time (ok, there was the sun also but it is less accurate… Anyway !). Today, the reasons we wear a watch have significantly changed. We all have phones and watches aren’t crucial to stay on time anymore. We wear them for emotional reasons rather than practical ones.
Minase watches are exclusively produced in Japan and distributed through Minase International office which is based in Switzerland. You benefit from several advantages if you purchase your Minase watch from the official Webshop. Free sizing of your bracelet At checkout, just after entering your shipping address, there is a box in which you can indicate […]
Kyowa Co., Ltd MINASE went from toolmaker to watchmaker. It is a brand of Kyowa Co., Ltd., a cutting tool manufacturer founded in 1963. The company first handled precision drills for metal machining and its expertise in drill manufacturing and metal cutting quickly caught the attention of watch manufacturers worldwide. A Japanese Manufacture Kyowa then […]
Minase’s goal is to make watches that can be treasured for more than a hundred years … This is why they created and patented the MORE (Minase Original Rebuilding Equation) structure. The MORE structure, inspired by Japanese traditional wooden puzzles, allows all external parts to be assembled and disassembled like a wooden puzzle. Therefore, every […]
Case in case is one of the greatest characteristics of the Minase watches, and a construction unique to the brand. Indeed, there is no traditional dial built in Minase watches ; The movement is covered by a container – the dial-plate on the top of it – on top of which the index ring is […]
If you are a fan of gold watches, then you are at the right place ! Minase’s Masterpiece series is based on the 5 Windows model and showcases some of the best crafts of Japan. One of those is gold engraving by our master craftsman Kenji Kanagawa; every watch is a golden piece of art. […]
Years ago, watches were essential tools. Everybody used them because they were the only way to keep track of time (ok, there was the sun also but it is less accurate… Anyway !). Today, the reasons we wear a watch have significantly changed. We all have phones and watches aren’t crucial to stay on time anymore. We wear them for emotional reasons rather than practical ones.
Minase’s latest addition to the Divido collection pays tribute to Japan’s finest traditional crafts. Following the success of the blue hand-lackered embossed copper dial of the standard series, Minase is launching a special, artisanal version! This latest offering features a deep blue Urushi silver maki-e dial. Handcrafted in the Kyoto studio of Megumi Shimamoto, a […]
Minase boxes are made of Paulownia wood, called Kiri in Japan. This beautiful purple-ish tree is highly appreciated in Asia for its clear, strong wood. Kiri wood for Minase boxes Minase watches are packed in a kiri wood box. Kiri wood is strong and resistant yet light and elegant and also symbolizes pride and success. […]
Minase offers to size your metal bracelet to your wrist’s size at no cost. Hence we thought it might be useful to write a small guide about how to properly measure your wrist’s size. Print out this page onto an A4 piece of paper, ensuring that you do not have “Fit to page/Page scaling” selected. […]